Company Information

History of YOLO

The YOLO game is an initiative of Marleen Engbersen as she is a social entrepreneur. 16 years ago Marleen started the together with Karin van Paassen. was founded to inform adolescents about HIV/ Aids before they would become sexually active. In close cooperation with NGO’s such as PLAN, UNICEF, ICCO, Dutch HIV Association, PATH Thailand, CORDAID, Dutch AIDS foundation and Virgin Unite the charity arm of Sir Richard Branson Karin and Marleen developed several tools for countries where the risk of contracting HIV/Aids was high. The games they developed: LOVE.check, FAMILY.matter, STOP.ebola and the two animations; The Story of Bobo.
All the games are based on the principle of ‘Memory-game’ and were developed together with local experts in health care and sexuality.
Children have more information after playing the games and also discuss about all kind of important topics in their daily life situations depicted in the play cards. Rural children and street children with negative sexual experiences were able to talk about sexuality for the first time.
The foundation also realized 15 trainings films to guide adults to address adolescent sexuality issues. These 15 short films can be of great assistance when you want to play YOLO.

In 2018 the finishes her activities and Marleen decided to continue to develop games and to produce the education tool YOLO as a social entrepreneur. With her experience of more than 15 years in creating edu-tainment tools Marleen considers it of great importance to produce a communication-tool about Sexual Reproductive Rights (SRHR). Since the MeToo#campaign, the time is right, and more and more people become aware about the necessity – to learn to talk – more openly about SRHR. It is of great importance that teenagers discuss about these issues and feel comfortable discussing about SRHR topics with their peers. They should feel themselves empowered to realize and to maintain a healthy sexual and reproductive life by being well-and on time informed so they know how to do the right thing. On the internet young people have access to a lot of information but YOLO provides an interactive and educative in a friendly exchange of SRHR related issues.

With YOLO, questions as ‘how to live together’ and ‘how could I tell I’m not in the mood’ can be discussed more easily. It is a tool to support youngsters who can be vulnerable among their peers to become strong, and to stay safe and to learn to make choices. With other words:
YOLO ! To empower young people, to contribute to prevention & to minimize wounded souls.

Registered office: Amsteldijk 807 | 1078 RW Amsterdam
Chamber of Commerce: 34347201
Tax registration number: NL139769729B01